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Tag Archives: analytics

Google Analytics: New vs Returning Visitors

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Photo: “Come Back Soon” by Omar Omar on Flickr I’m looking at the Audience tab of Google Analytics. In particular, the simple pie chart over at the right of the Audience Overview page that has a key showing ‘New Visitor’ … Continue reading

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Google Analytics: What’s the “bounce rate”?

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If you’re using Google Analytics, you probably already know that it’s an incredibly powerful tool – and not all the metrics it offers are instantly comprehensible. In this post I’m going to talk about “Bounce Rate” and how it can help you find and fix problems with your site. Continue reading

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