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Category Archives: articles

Google Analytics: New vs Returning Visitors

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Photo: “Come Back Soon” by Omar Omar on Flickr I’m looking at the Audience tab of Google Analytics. In particular, the simple pie chart over at the right of the Audience Overview page that has a key showing ‘New Visitor’ … Continue reading

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Finding your own path

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Video still: Jonathan Fields interviews Ann Rea for Good Life Project As you possibly know, I am deeply fascinated by the ways that artists of all sorts are making their way in the world – not following traditional paths, but … Continue reading

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On not freaking out when updating WordPress

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So you’ve got your lovely shiny and new WordPress site up and running, you’ve been chucking content into it left, right and centre, your blog’s up and running and you’re starting to get great traffic. All in all, things are going really well. And then it’s telling you “WordPress 3.4.1 is available! Please update now!”. What to do? Continue reading

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Google Analytics: What’s the “bounce rate”?

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If you’re using Google Analytics, you probably already know that it’s an incredibly powerful tool – and not all the metrics it offers are instantly comprehensible. In this post I’m going to talk about “Bounce Rate” and how it can help you find and fix problems with your site. Continue reading

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